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01

新手适合做哪个类目？新店什么类目比较好卖？

好卖的款式并非只存在于某个类目中，而是与款式本身的好卖与否有关。以下是几个选择类目的思路：首先，优先选择自己熟悉且感兴趣的行业。其次，可以考虑近期飙升的类目，比如2020年疫情导致运动健身相关类目的火热。此外，中小卖家还可以考虑一些小众类目，以避免红海竞争。

There is no category that is easy to sell, only styles that are good to sell. Here are some ideas: give priority to the industries you are familiar with and interested in. The second is the recent surge in categories. For example, the epidemic in 2020 led to a fire in sports and fitness related categories. Moreover, small and medium-sized sellers can consider some niche categories to avoid the competition in the Red Sea.add ins likes free,buy IG likes cheap

如果你选择大众类目，一定要做好你的产品规划。比如你想做男装，要考虑想做什么样的男装，到底是日韩系，还是欧美系等。再针对用户群体的年龄，性别进行细分。与此同时，可以搭配包包、鞋子、手表等等产品，进行关联。

To succeed in the popular category, you must carefully plan your product. For instance, if you decide to design men's wear, you should determine the specific style - be it Japanese and Korean or European and American. It is also important to consider the age and gender of your target market. Additionally, you can explore product associations, such as bags, shoes, and watches, to complement your offerings.

敲黑板划重点，要了解当地文化，想当地人之所想。

案例一： 人普遍偏胖，不妨从大码的宽松版型切入。只专注一个体系服装，人群会越来越精准。

案例二： 和日本类似，定期进行露营、野餐、学校组织登山等活动，因此可以根据他们的需求销售相应的产品。然而，突发的疫情使他们的运动需求由室外转移到了室内。

谈到选品，我只能强调一点，正确的选择比努力更为重要。有时候，选对了适合的类目，可以避免很多繁琐的扶贫操作，也能避免在竞争激烈的市场中苦战。

02

Shopee标题优化需要注意的有哪些？

03

店铺一款产品的曝光量、点击率都不错，但为什么出单不稳定？

04

Shopee营销工具之套装优惠实操复盘总结。